What information does the Company collect about you and how is it collected?
• We may allow you to use some of the Services without asking for/collecting any personal
information, while for some other Services, personal information is required.
• We may also collect ‘Non-Personal Information’ (i.e., information that cannot be used to identify
you). Non-Personal Information includes information like the activities that you have done on MSP.
• In order to access certain features and benefits on our Services, you may need to submit
‘Personally Identifiable Information’ i.e., information that can be used to identify you such as your
name, email address, contact number, your PAN among other things; and/or information about
your internet connection, the equipment you use to access our Services and your usage details.
Inaccurate information may affect your ability to use the Services, the information you receive when
using the Services, and our ability to contact you. For example, your email address and contact
number should be kept valid because these may be the primary channels through which we
communicate with you. You are responsible for ensuring the accuracy of the Personally Identifiable
Information you submit to the Company.
• We may collect your information in the following ways:
• Directly from you
▪ Your full name, phone number, email ID, address, pin code, password and other
information you may provide with your account or when you make purchases. You
may optionally provide us with this information through third-party sign-in services
such as Facebook and Google. In such cases, we fetch and store whatever
information is made available to us by you through these sign-in services.
▪ Information you provide through our Services, including your ratings, reviews
(including images and videos), ordering details and history, contact information of
people you ship the products to, delivery address.
• Automatically, with or without your consent, including but not limited to the following:
▪ We may automatically collect certain information about your computer, Internet
connection and mobile device, including your IP address, operating systems,
platforms, browser type, other browsing information (connection, speed,
connection type etc.), device type, device's unique device identifier, mobilenetwork information that you use to access the Services, and about your use of
the Services, even if you use the Services without registering or logging in.
▪ Details of your use of our Services, including traffic information, location
information, logs and other communication information and the resources that you
access and use on or through our Services.
▪ Our Services also may access metainformation and other information associated
with other files stored on your mobile device. This may include, for example,
photographs, audio and video clips, personal contacts and address book
information, as permitted by you.
▪ The URL of the last web page you visited before visiting our websites.
▪ Information about your activity on the Services, such as your search queries,
search results selected, number of clicks, pages viewed and the order of those
pages, how long you visited our Services, the date and time you used the Services,
error logs, and other similar information.
▪ For mobile application users, the online or offline status of your application.
▪ If you use the Company’s application, the Company may collect information about
the presence and/ or absence and/ or details pertaining to other applications on
your mobile phone. The applications we gather information for, may vary across
categories including, without limitation, shopping, fashion, food and travel. This will
help us understand you and your preferences better and enable the Company to
provide you with a personalized experience. We may collect, process and store
your user ID associated with any social media account (such as your Facebook
and Google account) that you use to sign into the Services or connect with or use
with the Services. Please see your social media provider's privacy policy and help
center for more information about how they share information when you choose to
connect your account.
• Information from Other Sources
▪ Updated delivery and address information from our courier partners.
▪ Account information or purchase information and page-view information from
some merchants for which we provide technical, fulfillment or other services.
▪ Information about your interactions with products and services offered by our
affiliates.
• Cookies
▪ Cookies are alphanumeric identifiers with a small amount of information that is
stored on the user’s device hard-drive containing information about the user,
commonly used as an anonymous unique identifier.
▪ We may offer certain features only through ‘cookies’ and may also collect
information about you using these cookies.
▪ Please note, a cookie in no way gives the Company access to your device.
▪ Please note that most web browsers are set to accept cookies by default.
Why does the Company save your personal information and how is it used?• To handle your orders - deliver products and services, communicate with you about orders,
products and services, new products, and promotional offers.
• To provide functionality, analyze performance, fix errors, and improve the usability and
effectiveness of the Services.
• To recommend features, products, and services that might be of interest to you, identify your
preferences, and personalize your experience with the Services. We may also share your
preferences or the Services availed by you with your network followers on the Company for
marketing and other promotional activities of our Services.
• In certain cases, we collect and use your personal information to comply with the laws.
• To communicate with you in relation to the Services via different channels (e.g., by phone, e-mail).
• To prevent and detect fraud and abuse in order to protect the security of our users, the Company,
and others.
• To carry out the Company's obligations and enforcing rights arising from any contracts entered into
between you and the Company such as Platinum Membership.
• To conduct research following internal review protocols to ensure the balancing of privacy and to
use anonymized information for research. Use for internal purposes such as auditing. understand
our users (what they do on our Services, what features they like, how they use them, etc.), improve
the content and features of our Services (such as by personalizing content to your interests),
process and complete your transactions, and make special offers.
• To fulfil any other purpose for which you provide us the information and/or for any other purpose
with your consent.
Does the Company share your personal information?
We may disclose personal information that we collect or you provide, as described in this privacy policy to
the following parties, in the following ways:
• To our holding companies, subsidiaries and affiliates, which are entities under common ownership
or control of the Company.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization,
dissolution or other sale or transfer of some or all of the Company's assets, whether as a going
concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information
held by the Company about the users of our Services are among the assets transferred.
• We may share your information with outside vendors that we use for a variety of purposes, such
as to send you communications via emails, messages or tele-call to inform you about the services
and/or products that may be of interest to you, push notifications to your mobile device on our
behalf, provide voice recognition services to process your spoken queries and questions, help us
analyse use of our Services, process and collect payments, and deliver your orders. Some of our
products, services and information bases are hosted by third party hosting services providers. We
also may use vendors for other projects, such as conducting surveys for us. We may share
information about you with these vendors only to enable them to perform their services.
• We may share your information when we believe in good faith that such sharing is reasonably
necessary in order to investigate, prevent, or take action regarding possible illegal activities or to
comply with legal process. We may also share your information to investigate and address threats
or potential threats to the physical safety of any person, to investigate and address violations ofthis Privacy Policy or the Company’s Terms of Service, or to investigate and address violations of
the rights of third parties and/or to protect the rights, property and safety of the Company, our
employees, users, or the public. This may involve the sharing of your information with law
enforcement, government agencies, courts, and/or other organizations on account of legal requests
such as subpoena, court order or government demand to comply with the law.
• To enforce or apply our terms and conditions available on MSP.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the
Company, our users or others. This includes exchanging information with other companies and
organizations for the purposes of fraud protection and credit risk reduction.
• We may share your information in any other circumstances where we have your consent for any
other purpose disclosed by us when you provide the information.
Certain third parties, such as payment processors, may directly collect your personal information. The
privacy policies of such third parties apply to collection and processing of your personal information. For
more details of these privacy policies, please visit [●] and [●].
What all information can you access?
• Status of recent orders, your complete order history.
• Personally identifiable information including name, email and password
• Email and notifications settings including product availability alerts
• Your Profile including your product reviews and personal profile
• To request access to personal information that is not available through MSP directly, you can
submit a request with our customer support team.
How does the Company ensure security of your information?
• We maintain reasonable physical, electronic, and managerial procedures to safeguard and help
prevent unauthorized access to your information and to maintain information security.
• These safeguards take into account the sensitivity of the information that we collect, process and
store and the current state of technology.
• We follow generally accepted industry standards to protect the personal information submitted to
us, both during transmission and once we receive it.
• The access to the Services is offered through the use of a secure server and adhere to our security
guidelines to protect it against unauthorized access. However, by using the Services, the users
accept the inherent security implications of information transmission over the internet and the World
Wide Web which cannot always be guaranteed as completely secure, and therefore, there would
always remain certain inherent risks regarding use of the Services.
• We assume no liability or responsibility for disclosure of your information due to errors in
transmission, unauthorized third-party access, or other causes beyond our control.
• You play an important role in keeping your personal information secure. You should not share your
user name, password, or other security information for your account with anyone.
• If we receive instructions using your user name and password, we will consider that you have
authorized the instructions for such use.What happens to your information with the Company if you close your account?
• A user can close an account by contacting our customer support team (phone/email).
• In such cases, we retain your personal information in accordance with applicable laws, for a period
no longer than is required for the purpose for which it was collected or as required under any
applicable law.
• We may retain information about you for the purposes authorized under this Privacy Policy unless
prohibited by law. Thereafter, we will either delete your personal information or de-identify it so that
it is anonymous and not attributed to your identity.
• We may archive information to prevent, investigate, or identify possible wrongdoing in connection
with the Service or to comply with legal obligations.
• We may also continue to retain your information in anonymised form for analytical and research
purposes, as mentioned in the next section.
Where does this policy apply?
• This policy applies only to the information that we collect through the Services in email, text and
other electronic communications sent through or in connection with the Services.
• This Policy does not apply to any information that you provide to, or that is collected by, any thirdparty, that you use in connection with the Services. The Company encourages you to consult
directly with such third-parties about their information security and privacy practices.
• We may anonymize and/or de-identify information collected from you through the Services or via
other means, including via the use of third-party web analytic tools.
• As a result, our use and disclosure of aggregated and/or de-identified information is not restricted
by this Privacy Policy, and it may be used and disclosed to others without limitation.
Can the Company revise this policy and what are the terms of revision?
• The Company reserves the right to amend this Privacy Policy from time to time to reflect changes
in the law, our information collection and use practices, the features of our services, or advances
in technology.
• Please check this page periodically for changes. Use of information we collect is subject to the
Privacy Policy in effect at the time such information is used.
• Your continued use of the Services after amendments to this Privacy Policy will be deemed as your
acceptance of those amendments.